Sustainable solutions in times of great changes
The automotive industry is experiencing the greatest transition in its history – the development from manufacturers of high-end technical products to mobility service providers offering a mix of mainly new products and technologies. What role will the brand, its promise and its products play in a future of app-based mobility? How will manufacturers be able to still create unique brand experiences? Which mobility solutions harmonise with the brand and aid to differentiate the brand within the market?
For automotive manufacturers and suppliers we offer our long-standing sector expertise gained on industry and consultancy projects – from innovation workshops, the positioning of solutions and individual products right down to completely overhauling your brand promise. Activating your members of staff and the entire network plays a central role in this.
Rediscover location as a real competitive advantage
In retail, underlying conditions and competition are in constant flux. The possibility of being able to shop anywhere at any time coupled with an almost complete transparency of product ranges, prices, logistics chains and availability have a fundamental impact on purchasing behaviour and force retailers to react ever faster and independently.
In order to address these changes and thus meet customer requirements, we create, together with you, an unmistakable identity as well as a unique and differentiated brand experience for your various target groups. In particular the conclusive linking of all contact and sales channels – from digital to real – is at the core of creating holistic customer journeys.
Customized solutions for a successful positioning
Strong competition, non-congruent international legal frameworks, technological progress and since times immemorial, maximum costs and pressure to perform, mean transport and logistics companies are facing ever-increasing challenges. These challenges can only be mastered through continuous optimisation of transport efficiency and by matching ones services to the target group.
With our long-standing expertise in the sector gained working with international manufacturers and suppliers plus our in-depth understanding of how this market operates we develop customized brand and communication strategies. In all of this we consider your specific requirements and thoroughly analyse your brand, target groups and competitors in detail.
We systematically use the brand’s differential potential from a customer perspective in order to develop a holistic value proposition based on your company’s specific products and services. The result is your company’s successful and differentiating positioning in the market.
Successful brand and communication strategies for B2B
In the daily competition for the best employees and reliable partners even well-established industrial companies face the question of what they stand for. Which are the right offers and measures to successfully enhance their attractiveness as an employer on the one hand and strengthen their perception as a competent solution provider on the other hand?
With our long-standing expertise in the development and implementation of strong brands as holistic management tools in industrial B2B companies we develop customized solutions – for a precise brand positioning, an effective brand architecture, powerful product brand and communication strategies as well as for the success in the “war for talented engineers”. Besides this, we provide operational assistance in challenges like project coordination, agency management and interim management, if required.
Differentiation in saturated markets
The fast-paced telecommunications industry is dominated by short cycles of proposition, numerous players in a glutted market as well as discerning customers. The greatest challenge in the industry remains a continuous development of the brand experience based on a strong and constant brand essence, as the offer itself provides only little differentiation potential. Therefore, telecommunications companies have to offer their customers a special potential for identification. This necessary differentiation will be mainly achieved through services, innovative solutions and a unique customer experience. With our in-depth understanding of how the industry operates we are brand sparring partner in challenges such as optimizing the customer experience and the internal communication of the brand positioning.
Trustworthiness and quality for a distinguishing result
The financial sector is still going through a time of transition and uncertainty. In this current climate of change the brand may contribute to a sense of identity, may give direction and instil loyalty. We assist companies in developing and implementing a truly meant value proposition. Like this we create a lasting differentiation of your products and services in the market and make certain your company is perceived as unique by your customers. Founded on an in-depth understanding of the market, as brand sparring partners we develop – in joint cooperation with you – a holistic customer experience strategy, accompany brand driven change, or optimise internal marketing structures and processes to enhance your success in the market.
Renewable Energies and Power Supply
Profound systemic change demands new structures
The energy sector is undergoing a profound systemic change: it’s moving away from centralised energy production and distribution towards decentralised, renewable, bidirectional and more intelligent structures. Hence, new technologies and innovative system solutions take centre stage that demand, above all, system-spanning solutions and solution providers. While the well-known energy suppliers are struggling to establish a new and fresh identity, many of the up-and-coming businesses in the renewable energy sector have barely managed to establish a clear brand positioning for their enterprises. Despite leading the field internationally, many German manufacturer’s brands and trademarks in the renewable energy sector, for the most part, remain unknown entities.
In collaboration with you, we develop a distinct brand position with highly focussed statements to guarantee brand recognition in the market. We also support you in offering your clients a customer experience that is consistent with your identity.